In 1991, Albert Fellner sets up emporia Telecom in the Austrian city of Linz. Eveline Pupeter joined the board of management in 2003 and today is responsible for the European market as well as logistics and sales.The company has been specialising in mobile communication for seniors since 2001. Its subsequent success is testament to the fact that it has found a niche market with growing demand. Today, emporia is synonymous with simple, barrier-free communication, has operations in 30 countries and is the market leader in mobile phones for seniors.
Since 2011 a top-class Advisory Board supports the management team. The Board consists of Robert Bauer (University of Linz), John Clarkson (University of Cambridge) and Boris Nemsic. These experts in the fields of telecommunications, inclusive design and development of organizations will help emporia to prepare for future challenges.
Why less is more at emporia
It all started a few years ago when Albert Fellner gave his mother a present of a mobile phone and from then on spent every weekend explaining to her how to use it to make a call. After a while, he realised that the problem was less his mother and more the phone: it had so many additional functions and features that it was virtually impossible to use it to make a simple call.
Today, many people – and certainly not just seniors – are looking for alternative solutions in a world that is increasingly complex and obsessed with technology. That means products that are quick and intuitive to use and don’t overtax with countless options. emporia was quick to recognise this trend and is committed to providing barrier-free communication. Communication that ensures no-one is excluded.
The secret to success
Albert Fellner set up a dedicated research department within his company to concentrate on the development of these mobile phones. Roughly one third of the 120 staff work in this department, which Fellner himself oversees. They apply modern technology to simplify complex processes, with the focus entirely on serving customers’ needs. The company’s short decision-making chains also provide the flexibility to respond rapidly to new trends - a factor that definitely contributes to the company’s success.