Homeemporia20 Years
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1991wide
1991
Albert Fellner establishes the family-run company emporia Telecom in Linz. Cordless phones mark the company’s first corporate success. The aim of the young company is to make complex devices user-friendly.
1992wide
1992
Introduction of the commercial network, Global System for Mobile Communications (GSM), followed by the launch in Austria and Switzerland a year later. The first GSM cell phones, which are initially expensive and heavy, hit the market.
1994standard
1994
Over a million people use cell phones in German-speaking regions, followed by more than two million a year later.
1995standard
1995
The first phones that can send and receive text messages are launched onto the market.
1995standard
Mid 1990s
With its personalized cell phone covers, emporia becomes a trendsetter in phone accessories – and establishes its first contacts in the mobile communication industry.
1998standard
1998
This year marks the one hundred year anniversary of the death of Sissi (or Sisi), the Empress of Austria and Queen of Hungary. In the year she died, the first rotary phone was patented.
2000wide
2000
Albert Fellner gives his mother a cell phone. She has difficulty using it, demonstrating that cell phones are much too complicated for the elderly. He decides to dedicate himself to mobile communication – and discovers a market niche, initiating a period of development spanning many years.
2000standard
Starting in 2000
emporia’s Research and Development Department works directly with product testers from the target group – and has been developing ideas for simplifying communication with customers ever since.
2002standard
2002
The European Union’s new currency, the euro, is launched with the aim of simplifying trade and commercial collaboration among members of the EU.
2003standard
2003
More than half a billion cell phones have been sold worldwide. They have evolved into multifunctional devices and come with a color display, camera and radio as standard.
2004wide
2004
Smartphones offer almost more features than buttons: photos, videos, MP3s, Bluetooth, email, Java and many more – and thus a multifunctionality that not only the elderly find intimidating. Albert Fellner realizes he made the right decision in choosing to simplify cell phones.
2007wide
2007
The emporiaLIFE with integrated emergency call function hits the market. It makes a significant statement in an environment in which cell phones are growing more and more complex. The device is reduced to the essential functions of mobile communication: phoning and text messaging.
2008standard
2008
The emporia emergency number function of the LIFEplus delights more than just consumers. The Stiftung Warentest consumer safety group calls it an especially clever and helpful function.
2009standard
2009
emporia creates the product range comprising the TALK, TIME and TALKpremium, each of which is carefully designed to meet the needs of users.
2009standard
2009
Alongside Vilnius, Lithuania, Linz is named European Capital of Culture. As Capital of Culture, Linz emphasizes the link between industry, culture and nature.
2010standard
2010
The TALKpremium receives the Plus X Award, the world’s largest technology competition, as the Best Product of 2010. The title is awarded to the phone that boasts the most Plus X Award seals of quality.
2010standard
2010
Nearly 3.3 billion people around the world use a cell phone.
2010wide
2010
emporia makes a splash at the GSM Mobile World Congress in Barcelona with its new generation of cell phones. The robust SOLID outdoor cell phone and timeless ELEGANCE blur the lines between generations – and demonstrate that emporia cell phones are not only simple to use, but also look good.
2011standard
2011
emporia is represented in 30 countries and synonymous with accessible communication.
2011standard
2011
emporia celebrates its 20th anniversary – and a particularly successful milestone: after winning the iF design award, the ELEGANCE receives the coveted iF gold award.

20 Years

Regardless of whether it’s the first emporia landline phones or fax machines in the early 90s, the initial ideas behind the emporia cell phone at the beginning of 2000 or the latest classic, the ELEGANCE, a single goal has defined emporia’s philosophy since 1991: ease of use combined with understated design.

 

20 years of emporia – 20 years of simple communication: travel back in time to a world of mobile communication and discover the milestones throughout emporia’s journey to becoming the world’s market leader in cell phones for senior citizens.